HCO Innovations is a materials handling assessment company that provides comprehensive evaluations and solutions for your company’s forklift operations. We guarantee to reduce your overall expenses and costs while increasing operating efficiency and your profits.

Management Team

Michael Bumarch
CEO & Founder


Michael Bumarch is the CEO and founder of HCO Innovations LLC and has been in the materials handling industry since 1987. He began his career selling equipment on the Philadelphia water front and southern New Jersey. A top sales performer with an uncanny ability to address clients’ critical concerns and provide economical cost saving solutions. The owners of the distributorship recognized his contribution and within 12 months made him a minority owner. 3 years later and tripled the size of the distributorship, Michael sold his interest and relocated his family to North Carolina to assume the duties as Vice President of Sales and Operations in one of the largest forklift distributorships in the country. Sales, service and the bottom line grew year over year based on his unique approach within an industry that has operated the same way for 100 plus years. A legacy company with no opportunity to become the CEO, Michael left and founded HCO Innovations LLC in 2007. Upon doing so, he applied the principles, insight and situational awareness he developed in his two previous positions and created a cutting edge forklift efficiency and asset tracking organization.

HCO Innovations LLC was launched with the sole purpose of changing the mindset within the Industry by working directly with end users. Michael’s vision of helping clients become more efficient by evaluating their flow process, creating the right size and spec’d fleet while driving down overall maintenance and acquisition cost was unprecedented. In doing so clients were now utilizing forklift distributorships to provide equipment and services only within the HCO recommended framework.

In 2011 Michael launched another company in Bel Air, Maryland called Client Focused Solutions. CFS supports HCO’s needs by providing state of the art asset tracking utilizing a proprietary software model. Although both companies operate independently they work jointly to provide the most accurate solutions in the industry.

Neil McElroy
Vice President of Operations


Neil McElroy is the Vice President of Operations for HCO Innovations, LLC. In this role he oversees a
team of field engineers across the United States. His teams’ responsibilities include performing site evaluations for clients to improve productivity, reduce costs related to materials handling, and to increase safety awareness.

Neil has more than 15 years in the materials handling business. He started his career in one of the country’s largest forklift distributors as an account manager. His ability to evaluate the application to find out what was needed, and not just to sell equipment at any cost, gave him the edge over his competition. During his 10 years with this leading distributor he learned valuable insight into how manufacturers and distributors of materials handling operate and how the end user does not always benefit. Neil decided he wanted to assist the end user with obtaining the right equipment for their application to maximize productivity at the lowest cost possible and joined HCO Innovations in 2010.

Neil graduated from the University of North Carolina at Chapel Hill in 1995 with a bachelor’s degree in Psychology and Industrial Relations. Neil lives with his wife and son in Durham, NC. They enjoy watching their son participate in sporting events and spending time together outdoors.

About Us

We work closely with companies to expand productivity without losing efficiency, to reduce maintenance expenses and waste,and to lower acquisition and/or monthly lease costs while helping to improve overall fleet safety.

The HCO Advantage:


We bring over 60+ years of industry experience in the materials handling industry to the table with every project we tackle. You know you’re working with skilled engineers with experience specific to your industry and knowledge domain. There’s no outsourced work at HCO Innovations.


We’ve successfully worked with all types of businesses in different industries such as food processing, auto supply distribution, paint manufacturing, and dining industry supply distribution. We’ve made our name by creating value and adding hidden dollars directly to bottom lines by spotting inefficiencies; we’re challenging the notion of “expand at all costs” and people are noticing.


We’re committed to producing unbiased, fully informed actionable analysis and we don’t sell, service or lease any particular hardware or materials handling equipment. You’ll always know where you stand with HCO Innovations through impartial, objective research and investigative work.


Working with small businesses that own one forklift all the way up to multi-location corporations with nearly a thousand rolling materials handling assets has driven our creativity and ability to work with multiple industries and types of offices and businesses. HCO can offer solutions for any business, company or organization of any kind.

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