HCO Innovations is an independent solutions provider focused on material handling assets and warehouse logistics.

Our solutions focus on all aspects of your fleet and warehouse including safety, budget forecasting, fleet invoice processing, power management, logistics, warehouse layout and equipment acquisition.

We promise to dramatically reduce your expenses, increase safety and drive efficiency within your operation.

About Us

We work closely with companies to expand productivity without losing efficiency, to reduce maintenance expenses and waste,and to lower acquisition and/or monthly lease costs while helping to improve overall fleet safety.

The HCO Advantage:


HCO is reinventing the way that companies evaluate and manage their material handling fleets and think about warehouse logistics. Instead of continually ‘expanding at all costs,’ we help companies maximize their existing capacity and ensure they have the proper equipment and systems to get the job done.


We have over 60 years of industry experience in material handling and warehouse logistics. You will be working with highly-skilled engineers with specific industry expertise to drive maximum value to your operations. We do not outsource work at HCO Innovations.


HCO Innovations continues to deliver value for our expanding client base every day. Our clients include mid to large market companies in a wide range of industries including food processing, distribution, and manufacturing. We’ve made our name by consistently creating value and unlocking significant savings for our clients.


We’re committed to producing unbiased, fully-informed, actionable analysis, and we don’t sell, service or lease any particular hardware or materials handling equipment. You’ll always know where you stand with HCO Innovations through impartial, objective research and investigative work.

Management Team

Michael Bumarch
CEO & Founder


Michael Bumarch is the CEO and founder of HCO Innovations LLC and has been in the materials handling industry since 1987. He began his career selling equipment on the Philadelphia water front and southern New Jersey. A top sales performer with an uncanny ability to address clients’ critical concerns and provide economical cost saving solutions. The owners of the distributorship recognized his contribution and within 12 months made him a minority owner. 3 years later and tripled the size of the distributorship, Michael sold his interest and relocated his family to North Carolina to assume the duties as Vice President of Sales and Operations in one of the largest forklift distributorships in the country. Sales, service and the bottom line grew year over year based on his unique approach within an industry that has operated the same way for 100 plus years. A legacy company with no opportunity to become the CEO, Michael left and founded HCO Innovations LLC in 2007. Upon doing so, he applied the principles, insight and situational awareness he developed in his two previous positions and created a cutting edge forklift efficiency and asset tracking organization.

HCO Innovations LLC was launched with the sole purpose of changing the mindset within the Industry by working directly with end users. Michael’s vision of helping clients become more efficient by evaluating their flow process, creating the right size and spec’d fleet while driving down overall maintenance and acquisition cost was unprecedented. In doing so clients were now utilizing forklift distributorships to provide equipment and services only within the HCO recommended framework.

In 2011 Michael launched another company in Bel Air, Maryland called Client Focused Solutions. CFS supports HCO’s needs by providing state of the art asset tracking utilizing a proprietary software model. Although both companies operate independently they work jointly to provide the most accurate solutions in the industry.

Neil McElroy
Vice President of Operations


Neil McElroy is the Vice President of Operations for HCO Innovations, LLC. In this role he oversees a
team of field engineers across the United States. His teams’ responsibilities include performing site evaluations for clients to improve productivity, reduce costs related to materials handling, and to increase safety awareness.

Neil has more than 15 years in the materials handling business. He started his career in one of the country’s largest forklift distributors as an account manager. His ability to evaluate the application to find out what was needed, and not just to sell equipment at any cost, gave him the edge over his competition. During his 10 years with this leading distributor he learned valuable insight into how manufacturers and distributors of materials handling operate and how the end user does not always benefit. Neil decided he wanted to assist the end user with obtaining the right equipment for their application to maximize productivity at the lowest cost possible and joined HCO Innovations in 2010.

Neil graduated from the University of North Carolina at Chapel Hill in 1995 with a bachelor’s degree in Psychology and Industrial Relations. Neil lives with his wife and son in Durham, NC. They enjoy watching their son participate in sporting events and spending time together outdoors.

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