About Us

About Us


HCO Innovations is the independent leader in the forklift industry with over 10,000 assets under management.

Guaranteed Fleet is HCO’s turnkey managed service program that de-risks forklift fleet management while saving our clients’ significant dollars.

Our dual expertise in fleet management and equipment finance allows us to create innovative solutions to support our clients’ strategic business goals.

About Us

We work closely with companies to expand productivity without losing efficiency, to reduce maintenance expenses and waste,and to lower acquisition and/or monthly lease costs while helping to improve overall fleet safety.

The HCO Advantage:


HCO is reinventing the way that companies evaluate and manage their material handling fleets and think about warehouse logistics. Instead of continually ‘expanding at all costs,’ we help companies maximize their existing capacity and ensure they have the proper equipment and systems to get the job done.


We have over 60 years of industry experience in material handling and warehouse logistics. You will be working with highly-skilled engineers with specific industry expertise to drive maximum value to your operations. We do not outsource work at HCO Innovations.


HCO Innovations continues to deliver value for our expanding client base every day. Our clients include mid to large market companies in a wide range of industries including food processing, distribution, and manufacturing. We’ve made our name by consistently creating value and unlocking significant savings for our clients.


We’re committed to producing unbiased, fully-informed, actionable analysis, and we don’t sell, service or lease any particular hardware or materials handling equipment. You’ll always know where you stand with HCO Innovations through impartial, objective research and investigative work.

Management Team

Michael Bumarch


Michael Bumarch is the CEO and founder of HCO Innovations LLC and has been in the materials handling industry since 1987. Prior to starting HCO, Michael was Vice President of Sales and Operations for one of the largest forklift distributorships in the country. Sales, service and the bottom line grew each year based on his unique approach within an industry that has operated the same way for 100 plus years. Michael left and founded HCO Innovations LLC in 2007. Upon doing so, he applied the principles, insight and situational awareness he developed in his prior roles and created a cutting edge forklift managed services company.

Neil McElroy
Vice President of Operations


Neil McElroy is the Vice President of Operations for HCO Innovations, LLC and has over 15 years in the materials handling business. He started his career in one of the country’s largest forklift distributors as an account manager where he learned valuable insights into how manufacturers and distributors of materials handling operate and how the end user does not always benefit. Neil decided he wanted to be a part of reinventing the forklift industry and joined HCO Innovations in 2010.

Neil graduated from the University of North Carolina at Chapel Hill in 1995 with a bachelor’s degree in Psychology and Industrial Relations. Neil lives with his wife and son in Durham, NC. They enjoy watching their son participate in sporting events and spending time together outdoors.

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We're Here To Help

Our customers are at the center of everything we do. HCO knows that many of you are navigating unprecedented challenges and we’re here to help.

The current economic environment has created stress on many of the core industries that this country relies on to thrive.
- Corporate liquidity is at a premium and the management of your balance sheet is critical.
- Bank and vendor leasing for equipment is tightening as corporate credit ratings are in flux and lenders are focused on securing their own capital.

HCO is leading through this disruption with customized forklift fleet programs that allow companies to 1) replace fleet assets and 2) service those assets without relying on banks or vendors for leasing. Our managed service programs allow companies to secure assets and service programs with no upfront capital, and no end of term lease obligations. We are reinventing the way companies access equipment and service. Please reach out to discuss whether this would be valuable to your company.

As we execute our business continuity plan, we will rely on the guidance from the Center for Disease Control, federal, state, and local governments to guide our decisions to keep our employees and our customers’ employees safe. We are committed to continuing to provide clients with our valuable services.

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