Our Team

The HCO Team

Michael Bumarch
CEO & Founder


Michael Bumarch is the CEO and founder of HCO Innovations LLC and has been in the materials handling industry since 1987. He began his career selling equipment on the Philadelphia water front and southern New Jersey. A top sales performer with an uncanny ability to address clients’ critical concerns and provide economical cost saving solutions. The owners of the distributorship recognized his contribution and within 12 months made him a minority owner. 3 years later and tripled the size of the distributorship, Michael sold his interest and relocated his family to North Carolina to assume the duties as Vice President of Sales and Operations in one of the largest forklift distributorships in the country. Sales, service and the bottom line grew year over year based on his unique approach within an industry that has operated the same way for 100 plus years. A legacy company with no opportunity to become the CEO, Michael left and founded HCO Innovations LLC in 2007. Upon doing so, he applied the principles, insight and situational awareness he developed in his two previous positions and created a cutting edge forklift efficiency and asset tracking organization.

HCO Innovations LLC was launched with the sole purpose of changing the mindset within the Industry by working directly with end users. Michael’s vision of helping clients become more efficient by evaluating their flow process, creating the right size and spec’d fleet while driving down overall maintenance and acquisition cost was unprecedented. In doing so clients were now utilizing forklift distributorships to provide equipment and services only within the HCO recommended framework.

In 2011 Michael launched another company in Bel Air, Maryland called Client Focused Solutions. CFS supports HCO’s needs by providing state of the art asset tracking utilizing a proprietary software model. Although both companies operate independently they work jointly to provide the most accurate solutions in the industry.


Neil McElroy
Vice President of Operations


Neil McElroy is the Vice President of Operations for HCO Innovations, LLC. In this role he oversees a
team of field engineers across the United States. His teams’ responsibilities include performing site evaluations for clients to improve productivity, reduce costs related to materials handling, and to increase safety awareness.

Neil has more than 15 years in the materials handling business. He started his career in one of the country’s largest forklift distributors as an account manager. His ability to evaluate the application to find out what was needed, and not just to sell equipment at any cost, gave him the edge over his competition. During his 10 years with this leading distributor he learned valuable insight into how manufacturers and distributors of materials handling operate and how the end user does not always benefit. Neil decided he wanted to assist the end user with obtaining the right equipment for their application to maximize productivity at the lowest cost possible and joined HCO Innovations in 2010.

Neil graduated from the University of North Carolina at Chapel Hill in 1995 with a bachelor’s degree in Psychology and Industrial Relations. Neil lives with his wife and son in Durham, NC. They enjoy watching their son participate in sporting events and spending time together outdoors.

Will Van Ness
VP of Sales and Fleet Management


Will Van Ness, highly accomplished industry recognized leader, oversees the strategy and deployment of sales and marketing initiatives for HCO Innovations. He also serves as a member of the Company’s executive operating committee (EOC), which shapes the strategic focus of the organization. As vice president of HCO, Van Ness sets the vision for key initiatives supporting the company’s team of account
executives. Leading a tenured team focused on serving a diverse portfolio of clients with thousands of various industrial assets under management, under Van Ness’ leadership, HCO has experienced strong growth and has earned accolades for delivering innovative solutions to Fortune 500 clients.

Van Ness has more than 15 years of experience working within the materials handling industry serving at both the OEM and distributor level, specifically working with private clients in the pursuit of running their materials handling operations at the safest and most efficient cost per operating hour.

Van Ness graduated from Rider University in 1993, earning a bachelor’s degree in business communications. Upon graduation, he successfully completed the Securities Industry Series 7 and 63 financial consulting licenses and began his financial asset management career in the fast-paced investment banking industry for a New York Investment Banking firm.

Spending years in the financial asset management industry, then migrating to materials handling, Van Ness realized that material handling assets need to be managed using similar metrics, methodologies and KPIs as those utilized to manage financial assets, yet the materials handling industry greatly lacked the necessary models. Identifying this industry necessity, Van Ness designed and developed a brand agnostic material handling life cycle model for powered industrial trucks based on buy, sell or hold strategies – similar to those deployed in throughout the securities industry.

Over his tenure, Will Van Ness had held multiple leadership positions in various key segments of the industry, where he developed and strategically led industrial asset fleet management divisions for both a highly recognized, top regional Nacco Materials Handling Group (NMHG) distributor, as well as original equipment manufacturer NMHG, the OEM of Hyster and Yale brands.

In 2007, Van Ness completed Villanova University’s Six-Sigma/Lean Management program. His distinctive background and experience in asset management within the financial consulting and material handling industries, both at the OEM and distributor lever, offers HCO clients a unique, compelling and data-driven perspective as to how they can maximize efficiency and safety while minimizing cost and redundancy.

Based out of the greater-Philadelphia area, Will, his wife and 3 sons spend as much time as possible enjoying the outdoors and all that their Central Bucks County, PA community has to offer.

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We're Here To Help

Our customers are at the center of everything we do. HCO knows that many of you are navigating unprecedented challenges and we’re here to help.

The current economic environment has created stress on many of the core industries that this country relies on to thrive.
- Corporate liquidity is at a premium and the management of your balance sheet is critical.
- Bank and vendor leasing for equipment is tightening as corporate credit ratings are in flux and lenders are focused on securing their own capital.

HCO is leading through this disruption with customized forklift fleet programs that allow companies to 1) replace fleet assets and 2) service those assets without relying on banks or vendors for leasing. Our managed service programs allow companies to secure assets and service programs with no upfront capital, and no end of term lease obligations. We are reinventing the way companies access equipment and service. Please reach out to discuss whether this would be valuable to your company.

As we execute our business continuity plan, we will rely on the guidance from the Center for Disease Control, federal, state, and local governments to guide our decisions to keep our employees and our customers’ employees safe. We are committed to continuing to provide clients with our valuable services.

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