Will Van Ness

VP of Sales and Fleet Management


Will Van Ness, highly accomplished industry recognized leader, oversees the strategy and deployment of sales and marketing initiatives for HCO Innovations. He also serves as a member of the Company’s executive operating committee (EOC), which shapes the strategic focus of the organization. As vice president of HCO, Van Ness sets the vision for key initiatives supporting the company’s team of account
executives. Leading a tenured team focused on serving a diverse portfolio of clients with thousands of various industrial assets under management, under Van Ness’ leadership, HCO has experienced strong growth and has earned accolades for delivering innovative solutions to Fortune 500 clients.

Van Ness has more than 15 years of experience working within the materials handling industry serving at both the OEM and distributor level, specifically working with private clients in the pursuit of running their materials handling operations at the safest and most efficient cost per operating hour.

Van Ness graduated from Rider University in 1993, earning a bachelor’s degree in business communications. Upon graduation, he successfully completed the Securities Industry Series 7 and 63 financial consulting licenses and began his financial asset management career in the fast-paced investment banking industry for a New York Investment Banking firm.

Spending years in the financial asset management industry, then migrating to materials handling, Van Ness realized that material handling assets need to be managed using similar metrics, methodologies and KPIs as those utilized to manage financial assets, yet the materials handling industry greatly lacked the necessary models. Identifying this industry necessity, Van Ness designed and developed a brand agnostic material handling life cycle model for powered industrial trucks based on buy, sell or hold strategies – similar to those deployed in throughout the securities industry.

Over his tenure, Will Van Ness had held multiple leadership positions in various key segments of the industry, where he developed and strategically led industrial asset fleet management divisions for both a highly recognized, top regional Nacco Materials Handling Group (NMHG) distributor, as well as original equipment manufacturer NMHG, the OEM of Hyster and Yale brands.

In 2007, Van Ness completed Villanova University’s Six-Sigma/Lean Management program. His distinctive background and experience in asset management within the financial consulting and material handling industries, both at the OEM and distributor lever, offers HCO clients a unique, compelling and data-driven perspective as to how they can maximize efficiency and safety while minimizing cost and redundancy.

Based out of the greater-Philadelphia area, Will, his wife and 3 sons spend as much time as possible enjoying the outdoors and all that their Central Bucks County, PA community has to offer.